GROWTH MARKETING CONSULTAtion
So you want to take your Simplero-powered business to the next level?
Simplero already empowers business owners with everything they need to build their online business - seamless websites, landing pages, courses, email marketing, payments and subscriptions management, and more.
But you may not have known that as part of their top-notch Concierge services, Luna Digital Studio has partnered with Simplero to offer growth marketing consultations with one simple aim: to help you expand your brand's audience, reach, and revenue.
Social media advertising
Ad campaigns that target users on Facebook, Instagram, and LinkedIn to drive new traffic, leads, and sales.
Search engine marketing
Maximize your visibility in search through strong SEM and SEO.
Customer & market analysis
Holistic conversion tracking, easy-to-understand ROI, and clear reporting.
Creative design and testing
From logo and website design to digital and print assets - we've got you covered.
What is growth marketing?
Growth marketing is the practice of methodically testing new ways to grow a business's addressable audience and earned revenue.
It is also a mentality: as a business owner, if you wanted to expand your business and grow its revenue, you will benefit by adopting an iterative and experimental attitude that looks for ways to turn small victories into huge gains.
Here's the 30,000 foot view of how to kick off a growth marketing plan:
1. Define success
2. Design and launch a test
3. Measure and own the results
1. Define success
First, establish the target. Depending on your business's unique situation and processes, your goal may be to achieve higher revenues by increasing...
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Awareness - impressions, email list growth, video views, new user traffic
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Engagement - clicks, shares, comments, follows, open rate, referrals
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Conversion - purchases, lead generation, form fills, downloads, signups, average order value
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Retention - repeat purchases, lifetime value (LTV), daily active users
... or another KPI entirely. The key is, an experimental approach to growth cannot work without a definition of success, so our first move is to establish that definition and the target date by which to achieve this growth.
2. Design and launch a test
So you have your goal established. The next step is designing an effective way to test how to get closer to this goal, and use the goal definition to judge the success of each test. It is critical to recognize that every brand arrives at new customer acquisition and overall adoption through different means, and what works for one brand may not work for the other. At Luna, we like to make sure we go into a new test with full discovery of all the factors that could help us succeed, including:
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Online search intent - what are people searching for on online search engines, and what problems do they have that my product/service can answer?
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Competitor research - what are others in this space doing, and how well is that working?
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Measurement plan - how will we know that our plan is working?
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Finding the magic - what value do we really provide our audience? What is the 10% of our efforts that could lead to 90% of our results?
3. MEASURE AND OWN THE RESULTS
Reading the web analytics reports is usually not a mystery... but setting up your experiment so that you can measure exactly what you need can sometimes be difficult. You want to put yourself and your business in a position where you not only know decisively how to act next based on your previous results, but you also fully own the process of testing and improving your business based on the real data you've earned.
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Event tracking - knowing when someone took a key action on your website (a click, scroll depth, time on page, a form filled out)
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Dynamic reporting dashboards - use tools that automatically update themselves with live and recent data, so that your reporting involves few manual processes
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Strategy calls - someone who collaborates with you on interpreting the results and deciding the next step, not someone who merely tells you what to do
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Attribution modeling - when you launch a digital marketing campaign, you want to be able to attribute sales and leads directly back to the campaign. How do I know that this sales increase or this increase of leads actually came from the marketing I invested in? Don't get caught asking that question at the end, but rather, ask it from the beginning!